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Michelle Boockoff-Bajdek
Michelle Boockoff-Bajdek

76 Followers

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Nov 27

Reinventing the Ride: How Peloton is Pedaling to Deepen Customer Connections

It’s no secret that I’m a bit obsessed with Peloton. I jumped on the bike before the pandemic and then added the smaller tread and rower to my home gym upon their launch. The digital app drives 90% of my total workouts — even during marathon training. …

Peloton

2 min read

Reinventing the Ride: How Peloton is Pedaling to Deepen Customer Connections
Reinventing the Ride: How Peloton is Pedaling to Deepen Customer Connections
Peloton

2 min read


Sep 5

Come Monday…Advice Following the Long Weekend

“Yes, it’s been quite a summer. Rent-a-cars and westbound trains…” It’s fitting that news of Jimmy Buffett’s passing came this past weekend. …

Jimmy Buffett

2 min read

Come Monday…Advice Following the Long Weekend
Come Monday…Advice Following the Long Weekend
Jimmy Buffett

2 min read


Aug 7

You Are the Driver

“It doesn’t matter what’s under the hood. The only thing that matters is who’s behind the wheel.” — Dominic Toretto Never have truer words been spoken, particularly at a time when many think that GenerativeAI (GenAI) is the panacea — the cure-all to our productivity woes. Look, I really like…

ChatGPT

4 min read

You Are the Driver
You Are the Driver
ChatGPT

4 min read


Jul 6

How Education Empowers Us to Create Truly Inclusive Environments

“You are the stars and the world is watching you. By your presence, you send a message to every village, every city, every nation. A message of hope. A message of victory.” — Eunice Kennedy Shriver Shriver founded Special Olympics in 1968, originally as a backyard summer camp for people…

Special Olympics

4 min read

How Education Empowers Us to Create Truly Inclusive Environments
How Education Empowers Us to Create Truly Inclusive Environments
Special Olympics

4 min read


Jun 8

It Takes a Village (to Take Time Off)

Do you have a “bucket list?” Whether we’ve created one or not, many of us have a wish list of the wonderful things we want to do and marvelous places we want to visit. I seriously doubt that many of our lists include, “Forego a vacation and just work through…

Burnout

3 min read

It Takes a Village (to Take Time Off)
It Takes a Village (to Take Time Off)
Burnout

3 min read


May 22

Let’s Get Real For Mental Health Awareness Month

I was listening to a podcast recently during which Steven Bartlett, the host, said something profound: “Our brains were not designed to look at a billion people through a piece of glass.” I had to pause for a moment as I let that sink in. And I thought…

Mental Health

4 min read

Let’s Get Real For Mental Health Awareness Month
Let’s Get Real For Mental Health Awareness Month
Mental Health

4 min read


Apr 5

This Brand’s For You

What is Personal Branding — And How You Can Get Started Now Steve Forbes, the eponymous publisher, once said, “Your brand is the single most important investment you can make in your business.” As a Chief Marketing Officer and career marketer, I have to agree. In recent years, however, spurred…

Marketing

5 min read

This Brand’s For You
This Brand’s For You
Marketing

5 min read


Mar 13

It’s So Much More Than a Cookie

Do you have a favorite Girl Scout cookie? And If so, what is it? I promise to tell you mine in a moment. But before I do, pull up a sleeve of Thin Mints and let’s ruminate together on these sweet treats. …

3 min read

It’s So Much More Than a Cookie
It’s So Much More Than a Cookie

3 min read


Feb 7

The power of an apology

Love means never having to say you’re sorry. Leadership is never forgetting how powerful “I’m sorry” can be. Unfortunately, in business, authentic, genuine apologies are few and far between. We’ve all seen those auto-responses on social media to complaints, which sometimes places the responsibility on the customer: “We’re sorry to…

3 min read

The power of an apology
The power of an apology

3 min read


Jan 23

What Generative AI Needs: Humanity

When I was CMO of IBM Watson, one of our banking clients used artificial intelligence for customer support, allowing customers to get instant responses to important queries without ever having to speak to a human. Using Watson, the bank designed a digital assistant that (at the time) was trained on…

4 min read

What Generative AI Needs: Humanity
What Generative AI Needs: Humanity

4 min read

Michelle Boockoff-Bajdek

Michelle Boockoff-Bajdek

76 Followers

Chief Marketing Officer at Skillsoft

Following
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    Authority Magazine Editorial Staff

  • MIT Media Lab Learning Initiative

    MIT Media Lab Learning Initiative

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    Jen K.

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